Present each slide for seconds. Goldilocks And The Three Bears helps us understand why and how to structure your message and slides. Goldilocks is a tough audience. Goldilocks is only interested in what is the right fit for her. The following blog post is for delivering a live stage presentation either in-person or online. Each presentation is different based on your relationship with your audience. Is the audience people you know or people you are getting to know?
Ask yourself, what is in it for you, and what is in it for your audience? Is your presentation goal to inspire, inform, educate, persuade or something else? Click here for a PDF checklist of 20 discovery questions you can use to define your audience and goals. Aiming for one slide per seconds in your presentation allows you to be informative and professional without sharing too little or too much. The goal is to keep Goldilocks attention, focus on your message and the shared outcomes.
An additional idea which supports seconds per slide is to present one idea per slide. One idea per slide allows you to focus on the essential information, establish your domain expertise and transfer awareness and understanding to your audience. However, the guideline of one slide every seconds is not set in stone. Some slides might be fast and some slow. A third discovery question to ask yourself is what flow and rhythm do you want to create for the audience?
Think of your favourite songs; they have loud and quiet parts, fast and slow, they take you on an emotional journey. A presentation needs to do the same. Be intentional with your performance. Engage and inspire your audience with slides that move. A dramatic pause works to let an impactful sentence sink in, giving the audience a moment to consider the gravity of the spoken word.
Uncluttered slides have the same effect. If you try to include too many ideas on one slide, none of them are going to be understood, or remembered. This will allow each idea to have its moment, without competing with any of the other ideas. With more slide real estate to play with, you can create presentation designs that hammer your ideas home, rather than confuse the situation further. This is a great guide, for those lacking confidence, to use as a starting point.
It is not a rule. Now, this is a much more complicated question, and one that will change for every presentation. In our role as guides in this scenario, we want to give you a tangible answer to your query, not simply introduce more questions, and more confusion, into the mix.
Frustration and confusion are not our goals. We just respect you too much to lie to you. It might look something like this:. This is where we get into the real juicy bit of storytelling. Your audience might have one challenge, they might have 50, which is where the ambiguity kicks back in. Each challenge needs its own slide, and each solution does too. If your audience does have 50 challenges, try to find common themes between them, so you can address them as a cohesive group, all under one idea umbrella.
You also need to apply to logic and establish credibility. Again, this could take one slide, or it could take nine, but here is some general guidance:. Just a gentle reminder of the immense benefits they will receive by working with you. And finally, your end slide should be, as the name suggests, one slide with a powerful call to action.
To find out more about how to leave a lasting impression on every audience you encounter, take a look at this article. In contrast, we can present really complicated messaging on just one slide by using animation builds to break up the story, instead of a series of slides.
After using this rule to draft your initial slide deck, you will NEED to practice. And with your practice, you will make discoveries about what information is extraneous, what can be removed and where you can strengthen and consolidate your explanations. You will also hone in on how much time is needed to present each individual slide. As you plan our your first draft of the presentation, consider this to be an upper limit for the number of slides.
In addition, scientists have a habit of including way too much information in their presentations. As mentioned above, it will depend on what is on the slide contents and how you explain it. Consider a single slide that has several animations on it: it may take 1 minute to walk through each step in your animation. There are some pretty standard presentation lengths for science and research talk.
These short talks, sometimes called lightning talks , are growing in popularity as a fun way to cut to the core of what your research is about. This presentation length is a common one for conference sessions or seminar series with multiple presenters.
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